The Hananui Hood

This is not a hoodie. This is a statement of where you've been — and where you're going.

Most people will never stand on Herekopare. Most people will never feel the Southern Ocean wind cut through them as they look west toward Hananui — the highest point on Rakiura — while the storm breaks and the light tears through the clouds like a signal from somewhere deeper than words.

But you can wear that moment. Every single day.

This is the view from the deep water. The sailor's perspective. The one who left the shore, faced the raw, and looked back at home with new eyes.

The Hananui Hood wraps you in that sky. That ocean. That light. All-over print on premium recycled fabric — because the people who go out into the deep don't do things halfway.

This is for the ones who know what it costs to leave. And what it means to return.

Island steady. World ready. 🌊

🧵 Fabric & Construction

• 96% recycled polyester, 4% elastane (US/Mexico fulfillment)
• 95% recycled polyester, 5% elastane (Latvia fulfillment)
• Fabric weight: 9.08 oz./yd.² (308 g/m²) — may vary by 5%
• Soft cotton-feel fabric face with brushed fleece inside
• Double-lined hood with design printed on both sides
• White or black drawstrings with metal grommets and aglets
• Moon-shaped patch for a custom logo on the inner back of the hoodie
• Overlock seams
• Printed, cut, and hand-sewn by expert in-house team
• Certified under GRS (Global Recycled Standard)
• Fabric is OEKO-TEX 100 standard certified
• Unisex relaxed fit | Sizes 2XS–6XL

What is All Over Print?

Unlike a standard hoodie with a small logo or chest print, All Over Print means the design is printed across the entire garment — front, back, sleeves, and all. The fabric itself becomes the canvas. Every seam, every panel, every inch carries the design.

But here's what makes it even more special — the fabric is printed first, then cut and sewn specifically for your order. Not pulled from a rack. Not mass produced. Cut for your size. Sewn for you. A garment that has never existed in this exact form before you ordered it — and never will again.

A note on the print

This piece is printed directly onto the fabric. The colours carry a soft, matte finish rather than a sharp digital look. Dark areas may feel slightly firmer on first wear and soften beautifully with washing. This is not a flaw — it's the nature of the craft. Real material. Real print. Real wear.

• Colour & Stretch — Dark colours will lighten when the fabric stretches. That's the fabric breathing. 🌊
• Seams & Alignment — Patterns won't align perfectly from front to back. That's Wabi-Sabi. 🪨
• White Showing Through — At seams and folds, the white base fabric may peek through. The island showing its bones. 🌿
• Pilling — Over time your hoodie may pill. That's a lived-in garment. The mark of something actually loved. 💙
• Fading — Prints may fade gently over time with washing. Like driftwood. More beautiful for it. 🌊

Care
Wash cold. Turn inside out. Hang to dry. 🌿

🌊 The EASTERLY Promise

EASTERLY clothing is printed on demand. Every garment is made when you order it — not mass produced, not sitting in a warehouse, not identical to the next one.

This is not fast fashion. This is not a brand chasing trends. EASTERLY exists for the ones who wear their values — quietly, confidently, without needing the world to notice.

When you wear EASTERLY, you're not just wearing a garment. You're carrying something. The island. The light. The force that rises in the East every single morning without fail — the same force that lives inside you.

The design has a story.
Every EASTERLY piece is rooted in Rakiura — Stewart Island, New Zealand. One of the most remote inhabited islands on earth. The designs don't come from a mood board. They come from the land, the sea, the creatures, and the people who call this place home.

Made by one person. At the bottom of the world.
EASTERLY is a one-person brand built on a remote island. No factory. No team. No shortcuts. Just a deep belief that clothing can carry meaning — and that the world needs more of that, not less.

Your piece is being made right now. Just for you.
Made to order means it takes a little longer. That's not a flaw in the process — that's the point of it. Your garment didn't exist before you ordered it. It's being made specifically for you, in your size, right now. That's worth waiting for.

We light the beacon for Rakiura.
EASTERLY's mission is to direct the tribe — to shine a light on the people, the causes, and the guardians of Rakiura who need support. When you wear EASTERLY, you join that tribe. And the tribe gives back.

📖 Read our story → https://www.easterly.kiwi/pages/our-story
🏴 Know what we stand for → https://www.easterly.kiwi/pages/the-easterly-declaration
🤝 Choose who you want to help → https://www.easterly.kiwi/pages/our-people
🧭 Discover what our Icon means → https://www.easterly.kiwi/pages/icon

And hey — are you OK? 🌊 → https://www.easterly.kiwi/pages/are-you-ok

No hanger tags. Just the garment and the story.
The story is from Rakiura. No tag could compete.

Made to order. Not made for landfill.
Every EASTERLY piece is made when you order it. No overstock. No waste. No excess sitting in a warehouse. Just your piece, made for you.

Don't expect perfect apparel. Only expect unique.

There could be wonky stitching. There could be slight fading. There could be residue or pilling. There could be all sorts. And that — that's the intriguing part. That's what makes it yours and no one else's.

Wabi-Sabi. 🌿

📏 Size Guide

Please measure yourself carefully before ordering — we recommend measuring at least twice (honestly, four times wouldn't hurt!). Because every EASTERLY piece is made to order, we're unable to offer exchanges for sizing errors.

When in doubt — size up. All-over print hoodies feel firmer than a plain hoodie — if you're between sizes, go bigger.

In compliance with the General Product Safety Regulation (GPSR), this product is manufactured by EASTERLY LIMITED (hello@easterly.kiwi | 6 Petersons Hill Road, 9818, Stewart Island, New Zealand) and represented in the EU by SINDEN VENTURES LIMITED (Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus | gpsr@sindenventures.com). All consumer products meet EU safety standards.