Privacy policy

 

 

PRIVACY POLICY

Effective Date: 31 May 2026

Introduction

At EASTERLY, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website or make a purchase.

By using our website, you agree to the terms of this Privacy Policy.

Business Details

EASTERLY LIMITED (trading as Easterly)
NZBN: 9429053316738
Address: 6 Peterson Hill Road, 9818, Stewart Island, New Zealand
Email: hello@easterly.kiwi
Website: www.easterly.kiwi

1. Information We Collect

We collect the following types of information:

1.1 Personal Information You Provide

When you place an order, create an account, or sign up for our email list, we collect:

  • Name
  • Email address
  • Shipping address
  • Billing address
  • Phone number (optional)
  • Payment information (processed securely by Shopify Payments – we do not store your credit card details)

1.2 Automatically Collected Information

When you visit our website, we automatically collect:

  • IP address
  • Browser type and version
  • Device information (e.g., mobile, desktop)
  • Pages visited and time spent on site
  • Referring website or source
  • Cookies and tracking data (see Section 5)

1.3 Information from Third Parties

We may receive information about you from third-party services, including:

  • Shopify (e-commerce platform)
  • Printful (fulfillment partner)
  • Klaviyo (email marketing)
  • Social media platforms (if you interact with us on social media)

2. How We Use Your Information

We use your information to:

✅ Process and fulfill your orders
✅ Send order confirmations, shipping updates, and delivery notifications
✅ Communicate with you about your order or customer service inquiries
✅ Send marketing emails (only if you opt in – you can unsubscribe at any time)
✅ Improve our website, products, and customer experience
✅ Prevent fraud, detect security issues, and ensure website security
✅ Comply with legal obligations (e.g., tax reporting, consumer protection laws)
✅ Analyze website traffic and performance using analytics tools

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share your information with:

3.1 Service Providers

We work with trusted third-party service providers to operate our business, including:

  • Shopify (e-commerce platform and payment processing)
  • Printful (print-on-demand fulfillment and shipping)
  • Klaviyo (email marketing and customer communication)
  • Shipping carriers (e.g., NZ Post, DHL, FedEx, Australia Post, USPS, Royal Mail)
  • Analytics providers (e.g., Google Analytics)

These providers only have access to the information necessary to perform their services and are required to protect your data in accordance with applicable privacy laws.

3.2 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to:

  • Comply with legal obligations
  • Protect our rights, property, or safety
  • Prevent fraud or illegal activity
  • Enforce our Terms & Conditions

3.3 Business Transfers

If EASTERLY is involved in a merger, acquisition, or sale of assets, your personal information may be transferred to the new owner. We will notify you of any such change.

4. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill your orders and provide customer support
  • Comply with legal obligations (e.g., tax records must be kept for 7 years in New Zealand)
  • Resolve disputes or enforce our policies
  • Send marketing emails (if you've opted in)

You may request deletion of your data at any time (see Section 8 – Your Rights).

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings
  • Analyze website traffic and performance
  • Deliver personalized content and advertisements
  • Improve user experience

Types of Cookies We Use:

  • Essential cookies: Required for the website to function (e.g., shopping cart, checkout)
  • Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
  • Marketing cookies: Used to deliver personalized ads and track campaign performance

Managing Cookies:

You can control cookies through your browser settings. Disabling cookies may affect your ability to use certain features of our website (e.g., checkout, saved preferences).

To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

6.1 Access

You have the right to request a copy of the personal data we hold about you.

6.2 Correction

You have the right to request correction of inaccurate or incomplete data.

6.3 Deletion

You have the right to request deletion of your personal data (subject to legal retention requirements).

6.4 Opt-Out of Marketing

You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any email, or by contacting us at hello@easterly.kiwi.

6.5 Data Portability

You have the right to request a copy of your data in a portable, machine-readable format.

6.6 Withdraw Consent

If we process your data based on your consent, you have the right to withdraw that consent at any time.

How to Exercise Your Rights:

To exercise any of these rights, contact us at: hello@easterly.kiwi

We will respond to your request within 30 days (or as required by applicable law).

7. Security

We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, or disclosure, including:

  • Secure payment processing through Shopify Payments (PCI-DSS compliant)
  • Encryption of sensitive data (SSL/TLS)
  • Regular security audits and updates - Restricted access to personal data (only authorised personnel)

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. You are responsible for keeping your account password secure.

8. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, payment processors, partner sites). We are not responsible for the privacy practices of these websites.

Please review their privacy policies before providing any personal information.

9. Children's Privacy

Our website is not intended for children under the age of 13 (or 16 in the EU/UK). We do not knowingly collect personal information from children.

If you believe we have collected information from a child, please contact us immediately at hello@easterly.kiwi and we will delete it.

10. International Data Transfers

Your information may be transferred to and stored on servers located outside of New Zealand, including:

  • Shopify servers (located in the USA and Canada)
  • Printful servers (located in the USA and EU)
  • Klaviyo servers (located in the USA)

By using our website, you consent to this transfer. We ensure that any international data transfers comply with applicable privacy laws, including:

  • New Zealand Privacy Act 2020
  • EU General Data Protection Regulation (GDPR)
  • UK Data Protection Act 2018

 11. Your Privacy Rights by Region

11.1 New Zealand

Under the Privacy Act 2020, you have the right to:

  • Access and correct your personal information
  • Request deletion of your data (subject to legal retention requirements)
  • Complain to the Privacy Commissioner if you believe your privacy has been breached

Privacy Commissioner: www.privacy.org.nz

11.2 European Union (EU) & United Kingdom (UK)

Under the GDPR and UK Data Protection Act, you have the right to:

  • Access, correct, delete, or restrict processing of your data
  • Object to processing or withdraw consent
  • Data portability
  • Lodge a complaint with your local data protection authority

EU Data Protection Authorities:https://edpb.europa.eu/about-edpb/board/members_en nullUK Information Commissioner's Office (ICO): www.ico.org.uk

11.3 Australia

Under the Privacy Act 1988, you have the right to:

  • Access and correct your personal information 
  • Complain to the Office of the Australian Information Commissioner (OAIC)

OAIC: www.oaic.gov.au

11.4 United States (USA)

Privacy laws vary by state. If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal data is collected
  • Right to delete personal data
  • Right to opt out of the sale of personal data (we do not sell your data)

To exercise your rights, contact us at hello@easterly.kiwi

11.5 Canada

Under PIPEDA (Personal Information Protection and Electronic Documents Act), you have the right to:

  • Access and correct your personal information
  • Withdraw consent for data processing
  • Complain to the Privacy Commissioner of Canada

Privacy Commissioner of Canada: www.priv.gc.ca

11.6 Rest of World

If you are located outside of the regions listed above, you may have privacy rights under your local laws. This policy does not limit any rights you may have under applicable local privacy laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.

Changes will be posted on this page with an updated "Effective Date." Your continued use of our website constitutes acceptance of the updated policy.

We recommend reviewing this Privacy Policy periodically.