Pure Rakiura Soundscapes — Shoreline

• 100% combed and ring-spun cotton • Heather colours: 52% combed and ring-spun cotton, 48% polyester • Athletic Heather: 90% combed and ring-spun cotton, 10% polyester • Fabric weight: 4.2 oz./yd.² (142 g/m²) • Pre-shrunk | Relaxed unisex fit | Side-seamed construction • Print method: Flex (chest & back) • Blank product sourced from Nicaragua, the US, Guatemala, or Honduras • Age restrictions: For children | EU Warranty: 2 years

This design is applied using flex print — a heat-transfer method that sits on the surface of the fabric. The colours are vivid and sharp. To keep it looking its best, wash inside out on a cool, gentle cycle and never tumble dry. With the right care, it will last.

Care: Treat it well and it will last. Cool wash. Dry in the shade. No dryer — the island air does it better anyway.

Please measure yourself carefully before ordering — we recommend measuring at least twice (honestly, four times wouldn't hurt!). Because every EASTERLY piece is made to order, we're unable to offer exchanges for sizing errors. When in doubt — size up.

S — Width: 38.7cm | Length: 53cm

M — Width: 41.3cm | Length: 56.2cm

L — Width: 43.8cm | Length: 59.4cm

XL — Width: 46.4cm | Length: 62cm

Product measurements may vary by up to (2.5cm)

Every EASTERLY piece is made to order. Production typically takes 2–7 business days before your order ships. Shipping times vary by destination — most NZ orders arrive within 5–10 business days after dispatch. International orders may take longer. You'll receive a tracking link once your order is on its way.

Because every EASTERLY piece is made specifically for you, we're unable to accept returns or exchanges for change of mind or sizing errors. Please measure carefully before ordering — we recommend at least three times. When in doubt, size up. If your item arrives damaged or faulty, please contact us at hello@easterly.kiwi and we'll make it right.

Born at the bottom of the world. Built for all of it.

This is not for customers.

This is for advocates. For the ones who don't just wear something — they stand for something. Who understand that every choice is a vote for the world they want to live in.

If that's you — welcome. You were always going to find your way here.

Not everyone gets this.

This is for the rough diamonds.

Uncut. Unpolished. Formed under pressure. Worth more than they've ever been told.

The ones with scars and stories. Who never fitted the mould — and stopped trying. Through the fire. Out the other side. Just starting to realise — different was always the point.

We don't do performance.

Tissue paper. Ribbon. Swing tags. Unnecessary labels. Fancy packaging. None of it. The garment arrives as it should — honest, intentional, ready to be worn. Just the garment, the story, and you.

Excess has no place here. Neither does waste. Neither does dressing things up to look like something they're not.

Neither should you.

EASTERLY is a calling. Ancient. Wild. Rooted in nature, in Rakiura, in the force that connects every living thing.

A recognition of something that was always already inside you.

You don't buy EASTERLY. You earn it. By showing up as yourself. Fully. Unapologetically. Wild.

And the clothing shows up the same way.

Crooked seams. Colours that breathe and shift. Prints that move like water — never the same twice. Made once. Yours. Gone forever.

Perfect was never the goal. Real was.

That's Wabi-Sabi. 🌿 The Japanese art of finding beauty in imperfection. In the crack. In the fade. In the one-of-a-kind.

Your EASTERLY piece will never be exactly like anyone else's. Because there is no one else like you.

The clothing is the mirror. Imperfect. Raw. Completely itself. Just like you.

Racism. Sexism. Cruelty. War. Discrimination of any kind — of race, gender, sexuality, faith, or background. Hate in every form that tries to rank, divide, or destroy human beings.

EASTERLY stands on the other side of all of it.

The East swell hits everyone the same. So does this.

The tribe doesn't rank. It recognises.

A beacon. Not a spotlight. Not a megaphone.

A steady light for anyone who needs to find their way home.

Built for the ones who've hit the rocks. Navigated the wreck. Stood in the storm when every reason to quit had arrived — and chose to hold.

Not because it was easy. Because something deep inside refused. To. Sink.

EASTERLY acknowledges you.

The ones facing a diagnosis. Sitting in waiting rooms. Navigating treatment. Carrying fear quietly so nobody else has to.

The ones in the middle of a hard season — not knowing when it ends, or if it does.

You are seen here. You are not forgotten. And you are not alone.

The beacon is lit. It was lit for you. 🕯️

We send the elevator back down.

Born from grief. From loss without a name. From the wish that something had existed — human, creative, real — that said: there is life on the other side of this.

Seeing the miracle of it. Not the wound in it.

This is your tribe. No audition. No filter. No perfect required. Just you. Wild. Real. Unrepeatable.

Now get up. Get dressed. Go be the thing only you can be.

We've got you.

A light shines on Stewart Island — her people, her causes, her communities. Every cent stays there. We just point and say: look over there. They need you. Go.

Rakiura is a sacred taonga. And so are her people.

Zero boardrooms. Zero investors. Zero strategy decks. It came through a family. Guided by spirit. Carved by experience. Cast East. One island. One thing that refuses to be anything other than exactly what it is.

Imperfect clothing for unrepeatable humans.

Breathe. 🐚

Island steady. World ready. 🌊

We Used to Heal Each Other Before the waiting rooms. Before the diagnoses. Before the screens. We healed each other. Around fire. Around food. Around the simple act of showing up for someone who needed it. We have forgotten this. EASTERLY hasn't. The tribe is real. And it's calling you home.

The Ripple What you don't deal with doesn't disappear. It moves. Into your home. Your kids. Your community. The world. EASTERLY exists for one reason: awareness of self and the ramifications you have on this world. That's not a tagline. That's the whole thing.

If All Our Issues Were Rivers Every unresolved wound flows somewhere. If all our issues were rivers — the children are the sea. They swim in everything we send downstream. That's why the inner work isn't optional. It never was. What are you sending downstream?

Wake Up Not with anger. With clarity. Look at what's being normalised. Look at what your kids are absorbing. Look at what you're modelling — not just what you're saying, but what you're doing. You get to choose. Every single day. That has always been the whole point.

Every EASTERLY piece is made when you order it. Not mass produced. Not sitting in a warehouse. Made for you, in your size, right now.

This is not fast fashion. EASTERLY exists for the ones who wear their values — quietly, confidently, without needing the world to notice.

Every design is rooted in Rakiura — Stewart Island, New Zealand. One of the most remote inhabited islands on earth. The designs don't come from a mood board. They come from the land, the sea, the creatures, and the people who call this place home. Designed by EASTERLY. Made by skilled hands offshore.

When you wear EASTERLY, you're not just wearing a garment. You're carrying something real.

We light the beacon for Rakiura. EASTERLY's mission is to direct the tribe — to shine a light on the people, the causes, and the guardians of Rakiura who need support. When you wear EASTERLY, you join that tribe. And the tribe gives back.

📖 Read our story → https://www.easterly.kiwi/pages/our-story 🏴 Know what we stand for → https://www.easterly.kiwi/pages/the-easterly-declaration 🤝 Choose who you want to help → https://www.easterly.kiwi/pages/our-island-our-people 🧭 Discover what our Icon means → https://www.easterly.kiwi/pages/icon

And hey — are you OK? 🌊 → https://www.easterly.kiwi/pages/are-you-ok

No hanger tags. Just the garment and the story. The story is from Rakiura. No tag could compete.

Made to order. Not made for landfill. No overstock. No waste. No excess sitting in a warehouse. Just your piece, made for you.

Don't expect perfect apparel. Only expect unique. Wabi-Sabi. 🌿