Due East — Kids' Organic Cotton T-Shirt

Due East. Not almost east. Not roughly east. Due East.

On Rakiura, direction matters. The sea doesn't care about close enough. You know where you're going, or you don't. And the ones who know — they move with a quiet certainty that's hard to fake and impossible to miss.

This tee is for the little ones who already know which way they're headed. The ones who don't waver. The ones who are, already, exactly on course.

Island steady. World ready. 🌊

🧵 Fabric & Construction

• 100% organic ring-spun combed cotton
• Fabric weight: 4.57 oz./yd.² (155 g/m²)
• Medium fit | Set-in sleeves | 1×1 rib at collar
• Print method: DTG (chest & back)
• Blank product sourced from Bangladesh
• Age restrictions: For children | EU Warranty: 2 years

Sizing note: These sizes run smaller than the US market standard. US customers should order a size up.

A note on the print

The design is printed directly onto the fabric. The colours carry a soft, matte finish rather than a sharp digital look. The print area may feel slightly firmer on first wear and will soften beautifully with washing. Real material. Real print. Real wear.

Care
Treat it well and it will last. Cool wash. Dry in the shade. No dryer — the island air does it better anyway.

🌊 The EASTERLY Promise

Every EASTERLY piece is made when you order it. Not mass produced. Not sitting in a warehouse. Made for you, in your size, right now.

This is not fast fashion. EASTERLY exists for the ones who wear their values — quietly, confidently, without needing the world to notice.

Every design is rooted in Rakiura — Stewart Island, New Zealand. One of the most remote inhabited islands on earth. The designs don't come from a mood board. They come from the land, the sea, the creatures, and the people who call this place home. Designed by EASTERLY. Made by skilled hands offshore.

When you wear EASTERLY, you're not just wearing a garment. You're carrying something real.

We light the beacon for Rakiura.
EASTERLY's mission is to direct the tribe — to shine a light on the people, the causes, and the guardians of Rakiura who need support. When you wear EASTERLY, you join that tribe. And the tribe gives back.

📖 Read our story → https://www.easterly.kiwi/pages/our-story
🏴 Know what we stand for → https://www.easterly.kiwi/pages/the-easterly-declaration
🤝 Choose who you want to help → https://www.easterly.kiwi/pages/our-island-our-people
🧭 Discover what our Icon means → https://www.easterly.kiwi/pages/icon

And hey — are you OK? 🌊 → https://www.easterly.kiwi/pages/are-you-ok

No hanger tags. Just the garment and the story.
The story is from Rakiura. No tag could compete.

Made to order. Not made for landfill.
Every EASTERLY piece is made when you order it. No overstock. No waste. No excess sitting in a warehouse. Just your piece, made for you.

Don't expect perfect apparel. Only expect unique.

There could be wonky stitching. There could be slight fading. There could be residue or pilling. There could be all sorts. And that — that's the intriguing part. That's what makes it yours and no one else's.

Wabi-Sabi. 🌿

📏 Size Guide

Please measure yourself carefully before ordering — we recommend measuring at least twice (honestly, four times wouldn't hurt!). Because every EASTERLY piece is made to order, we're unable to offer exchanges for sizing errors. When in doubt — size up.

Product measurements may vary by up to 1" (2.5 cm).

In compliance with the General Product Safety Regulation (GPSR), this product is manufactured by EASTERLY LIMITED (hello@easterly.kiwi | 6 Petersons Hill Road, 9818, Stewart Island, New Zealand) and represented in the EU by SINDEN VENTURES LIMITED (Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus | gpsr@sindenventures.com). All consumer products meet EU safety standards.