East

East.

Not a direction. A decision.

Every civilisation that ever looked up and searched for something bigger than themselves — they turned East. Toward first light. Toward the sacred. Toward the force that was here long before us and will be here long after.

The sun rises in the East. Every single morning. Without fail. Without ego. Without needing anything from you.

That's not coincidence. That's a reminder.

Stand at Halfmoon Bay. Face the channel. Let the light find you before the world does. Feel the east wind come off the Foveaux Strait — cold, honest, unfiltered. It doesn't care who you were yesterday. It only knows where you're pointed right now.

On your sleeve — the compass rose. Quiet. Certain. Pointing where it always points.

On your back — EASTERLY. RAKIURA. The bottom of the world. Where East means everything.

You already know which way to go.

East.

Island steady. World ready. 🌊

🧵 Fabric & Construction

• 100% combed cotton (marle colours: 85% cotton, 15% viscose)
• Fabric weight: 5.3 oz./yd.² (150.25 g/m²)
• Pre-shrunk | Regular fit | Crew neck
• Side-seamed construction
• Double-needle topstitch on sleeves and hem
• Ribbed collar | Shoulder-to-shoulder taping
• Blank product sourced from Bangladesh

Age restrictions: For adults | EU Warranty: 2 years
Meets flammability, lead, cadmium, phthalates and formaldehyde level requirements.

📏 Size Guide

In compliance with the General Product Safety Regulation (GPSR), this product is manufactured by EASTERLY LIMITED (hello@easterly.kiwi | 6 Petersons Hill Road, 9818, Stewart Island, New Zealand) and represented in the EU by SINDEN VENTURES LIMITED (Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus | gpsr@sindenventures.com). All consumer products meet EU safety standards.