Cardinal Flash

Three flashes. Three marks. East. Always East.

The East Cardinal Mark is a navigation signal used by sailors worldwide. It marks danger and points the way to safe passage. At night it flashes three times — because East sits at the 3 o'clock position. Honest. Unwavering. Every single time.

Wear the signal. Know the way. 🖤⚡

Island steady. World ready. 🌊

🧵 Fabric & Construction

• 80% cotton, 20% recycled polyester fleece
• Relaxed unisex oversized fit with dropped shoulders
• Lined pullover hood | No drawcord
• Kangaroo pocket | Sleeve cuff ribbing
• Triple East Cardinal Mark print — front chest
• EASTERLY Rakiura wordmark — back
• Print method: DTF
• Blank product sourced from Vietnam
• Sizes S–3XL

A note on the garment

Our look is rugged. We don't chase perfect — because life isn't perfect. This hoodie is made to be worn hard, washed often, and lived in fully. It will soften with every wash and carry the shape of the life you live in it. That's not wear and tear — that's character.

This is an intentionally oversized fit. If you prefer a closer fit, size down.

The fleece may shed lightly in the first few washes. This is normal and will settle. To reduce visible lint, avoid wearing dark colours under light-coloured clothes and vice versa.

Colours may vary slightly from screen to garment. Real fabric. Real light. Real life.

The design is printed directly onto the fabric. The colours carry a soft, matte finish rather than a sharp digital look. The print area may feel slightly firmer on first wear and will soften beautifully with washing.

Care
Treat it well and it will last. Cool wash. Dry in the shade. No dryer — the island air does it better anyway.

🌊 The EASTERLY Promise

EASTERLY clothing is printed on demand. Every garment is made when you order it — not mass produced, not sitting in a warehouse, not identical to the next one.

This is not fast fashion. This is not a brand chasing trends. EASTERLY exists for the ones who wear their values — quietly, confidently, without needing the world to notice.

When you wear EASTERLY, you're not just wearing a garment. You're carrying something. The island. The light. The force that rises in the East every single morning without fail — the same force that lives inside you.

The design has a story.
Every EASTERLY piece is rooted in Rakiura — Stewart Island, New Zealand. One of the most remote inhabited islands on earth. The designs don't come from a mood board. They come from the land, the sea, the creatures, and the people who call this place home.

Made by one person. At the bottom of the world.
EASTERLY is a one-person brand built on a remote island. No factory. No team. No shortcuts. Just a deep belief that clothing can carry meaning — and that the world needs more of that, not less.

Your piece is being made right now. Just for you.
Made to order means it takes a little longer. That's not a flaw in the process — that's the point of it. Your garment didn't exist before you ordered it. It's being made specifically for you, in your size, right now. That's worth waiting for.

We light the beacon for Rakiura.
EASTERLY's mission is to direct the tribe — to shine a light on the people, the causes, and the guardians of Rakiura who need support. When you wear EASTERLY, you join that tribe. And the tribe gives back.

📖 Read our story → https://www.easterly.kiwi/pages/our-story
🏴 Know what we stand for → https://www.easterly.kiwi/pages/the-easterly-declaration
🤝 Choose who you want to help → https://www.easterly.kiwi/pages/our-people
🧭 Discover what our Icon means → https://www.easterly.kiwi/pages/icon

And hey — are you OK? 🌊 → https://www.easterly.kiwi/pages/are-you-ok

No hanger tags. Just the garment and the story.
The story is from Rakiura. No tag could compete.

Made to order. Not made for landfill.
Every EASTERLY piece is made when you order it. No overstock. No waste. No excess sitting in a warehouse. Just your piece, made for you.

Don't expect perfect apparel. Only expect unique.

There could be wonky stitching. There could be slight fading. There could be residue or pilling. There could be all sorts. And that — that's the intriguing part. That's what makes it yours and no one else's.

Wabi-Sabi. 🌿

📏 Size Guide

Please measure yourself carefully before ordering — we recommend measuring at least twice (honestly, four times wouldn't hurt!). Because every EASTERLY piece is made to order, we're unable to offer exchanges for sizing errors.

When in doubt — size up.

Product measurements may vary by up to 2 cm.

In compliance with the General Product Safety Regulation (GPSR), this product is manufactured by EASTERLY LIMITED (hello@easterly.kiwi | 6 Petersons Hill Road, 9818, Stewart Island, New Zealand) and represented in the EU by SINDEN VENTURES LIMITED (Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus | gpsr@sindenventures.com). All consumer products meet EU safety standards.