{"product_id":"unisex-oversized-hoodie","title":"Cardinal Flash","description":"\u003cp\u003eThree flashes. Three marks. East. Always East.\u003c\/p\u003e\n\u003cp\u003eThe East Cardinal Mark is a navigation signal used by sailors worldwide. It marks danger and points the way to safe passage. At night it flashes three times — because East sits at the 3 o'clock position. Honest. Unwavering. Every single time.\u003c\/p\u003e\n\u003cp\u003eWear the signal. Know the way. 🖤⚡\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIsland steady. World ready. 🌊\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🧵 Fabric \u0026amp; Construction\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e80% cotton, 20% recycled polyester fleece\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex oversized fit with dropped shoulders\u003c\/li\u003e\n\u003cli\u003eLined pullover hood | No drawcord\u003c\/li\u003e\n\u003cli\u003eKangaroo pocket | Sleeve cuff ribbing\u003c\/li\u003e\n\u003cli\u003eTriple East Cardinal Mark print — front chest\u003c\/li\u003e\n\u003cli\u003eEASTERLY Rakiura wordmark — back\u003c\/li\u003e\n\u003cli\u003ePrint method: DTF\u003c\/li\u003e\n\u003cli\u003eBlank product sourced from Vietnam\u003c\/li\u003e\n\u003cli\u003eSizes S–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eA note on the garment\u003c\/h3\u003e\n\u003cp\u003eOur look is rugged. We don't chase perfect — because life isn't perfect. This hoodie is made to be worn hard, washed often, and lived in fully. It will soften with every wash and carry the shape of the life you live in it. That's not wear and tear — that's character.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis is an intentionally oversized fit. If you prefer a closer fit, size down.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe fleece may shed lightly in the first few washes. This is normal and will settle. To reduce visible lint, avoid wearing dark colours under light-coloured clothes and vice versa.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eColours may vary slightly from screen to garment. Real fabric. Real light. Real life.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe design is printed directly onto the fabric. The colours carry a soft, matte finish rather than a sharp digital look. The print area may feel slightly firmer on first wear and will soften beautifully with washing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eTreat it well and it will last. Cool wash. Dry in the shade. No dryer — the island air does it better anyway.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🌊 The EASTERLY Promise\u003c\/h3\u003e\n\u003cp\u003eEASTERLY clothing is printed on demand. Every garment is made when you order it — not mass produced, not sitting in a warehouse, not identical to the next one.\u003c\/p\u003e\n\u003cp\u003eThis is not fast fashion. This is not a brand chasing trends. EASTERLY exists for the ones who wear their values — quietly, confidently, without needing the world to notice.\u003c\/p\u003e\n\u003cp\u003eWhen you wear EASTERLY, you're not just wearing a garment. You're carrying something. The island. The light. The force that rises in the East every single morning without fail — the same force that lives inside you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe design has a story.\u003c\/strong\u003e\u003cbr\u003eEvery EASTERLY piece is rooted in Rakiura — Stewart Island, New Zealand. One of the most remote inhabited islands on earth. The designs don't come from a mood board. They come from the land, the sea, the creatures, and the people who call this place home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade by one person. At the bottom of the world.\u003c\/strong\u003e\u003cbr\u003eEASTERLY is a one-person brand built on a remote island. No factory. No team. No shortcuts. Just a deep belief that clothing can carry meaning — and that the world needs more of that, not less.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour piece is being made right now. Just for you.\u003c\/strong\u003e\u003cbr\u003eMade to order means it takes a little longer. That's not a flaw in the process — that's the point of it. Your garment didn't exist before you ordered it. It's being made specifically for you, in your size, right now. That's worth waiting for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe light the beacon for Rakiura.\u003c\/strong\u003e\u003cbr\u003eEASTERLY's mission is to direct the tribe — to shine a light on the people, the causes, and the guardians of Rakiura who need support. When you wear EASTERLY, you join that tribe. And the tribe gives back.\u003c\/p\u003e\n\u003cp\u003e📖 Read our story → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/our-story\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/our-story\u003c\/a\u003e\u003cbr\u003e\n🏴 Know what we stand for → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/the-easterly-declaration\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/the-easterly-declaration\u003c\/a\u003e\u003cbr\u003e\n🤝 Choose who you want to help → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/our-people\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/our-people\u003c\/a\u003e\u003cbr\u003e\n🧭 Discover what our Icon means → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/icon\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/icon\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAnd hey — are you OK? 🌊 → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/are-you-ok\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/are-you-ok\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo hanger tags. Just the garment and the story.\u003c\/strong\u003e\u003cbr\u003eThe story is from Rakiura. No tag could compete.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade to order. Not made for landfill.\u003c\/strong\u003e\u003cbr\u003eEvery EASTERLY piece is made when you order it. No overstock. No waste. No excess sitting in a warehouse. Just your piece, made for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDon't expect perfect apparel. Only expect unique.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere could be wonky stitching. There could be slight fading. There could be residue or pilling. There could be all sorts. And that — that's the intriguing part. That's what makes it yours and no one else's.\u003c\/p\u003e\n\u003cp\u003eWabi-Sabi. 🌿\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e📏 Size Guide\u003c\/h3\u003e\n\u003cp\u003ePlease measure yourself carefully before ordering — we recommend measuring at least twice (honestly, four times wouldn't hurt!). Because every EASTERLY piece is made to order, we're unable to offer exchanges for sizing errors.\u003c\/p\u003e\n\u003cp\u003eWhen in doubt — size up.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/files.cdn.printful.com\/upload\/product-measure\/c4\/c43ec29f2b224262bdbbd223f032c3f3_l?v=1739871313\" alt=\"Size Chart\" style=\"max-width:100%;\"\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eA — Length (cm)\u003c\/th\u003e\n\u003cth\u003eB — Width (cm)\u003c\/th\u003e\n\u003cth\u003eC — Sleeve (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e70.5\u003c\/td\u003e\n\u003ctd\u003e57.2\u003c\/td\u003e\n\u003ctd\u003e57.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e73\u003c\/td\u003e\n\u003ctd\u003e59.7\u003c\/td\u003e\n\u003ctd\u003e57.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e75.6\u003c\/td\u003e\n\u003ctd\u003e63\u003c\/td\u003e\n\u003ctd\u003e61.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e78\u003c\/td\u003e\n\u003ctd\u003e66\u003c\/td\u003e\n\u003ctd\u003e61.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e80.6\u003c\/td\u003e\n\u003ctd\u003e69.2\u003c\/td\u003e\n\u003ctd\u003e64.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e83.2\u003c\/td\u003e\n\u003ctd\u003e71.8\u003c\/td\u003e\n\u003ctd\u003e68.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eProduct measurements may vary by up to 2 cm.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eIn compliance with the General Product Safety Regulation (GPSR), this product is manufactured by \u003cstrong\u003eEASTERLY LIMITED\u003c\/strong\u003e (hello@easterly.kiwi | 6 Petersons Hill Road, 9818, Stewart Island, New Zealand) and represented in the EU by \u003cstrong\u003eSINDEN VENTURES LIMITED\u003c\/strong\u003e (Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus | gpsr@sindenventures.com). All consumer products meet EU safety standards.\u003c\/p\u003e","brand":"EASTERLY","offers":[{"title":"S","offer_id":46430251614262,"sku":"3547297_19193","price":245.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":46430251647030,"sku":"3547297_19194","price":245.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":46430251679798,"sku":"3547297_19195","price":245.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":46430251712566,"sku":"3547297_19196","price":245.0,"currency_code":"NZD","in_stock":true},{"title":"2XL","offer_id":46430251745334,"sku":"3547297_19197","price":245.0,"currency_code":"NZD","in_stock":true},{"title":"3XL","offer_id":46430251778102,"sku":"3547297_19198","price":245.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/7358\/2134\/files\/unisex-relax-hoodie-black-front-6a158c74d485d.jpg?v=1779797135","url":"https:\/\/www.easterly.kiwi\/products\/unisex-oversized-hoodie","provider":"EASTERLY","version":"1.0","type":"link"}