{"product_id":"unisex-hoodie-3","title":"The Hananui Hood","description":"\u003ch2\u003eThis is not a hoodie. This is a statement of where you've been — and where you're going.\u003c\/h2\u003e\n\u003cp\u003eMost people will never stand on Herekopare. Most people will never feel the Southern Ocean wind cut through them as they look west toward Hananui — the highest point on Rakiura — while the storm breaks and the light tears through the clouds like a signal from somewhere deeper than words.\u003c\/p\u003e\n\u003cp\u003eBut you can wear that moment. Every single day.\u003c\/p\u003e\n\u003cp\u003eThis is the view from the deep water. The sailor's perspective. The one who left the shore, faced the raw, and looked back at home with new eyes.\u003c\/p\u003e\n\u003cp\u003eThe Hananui Hood wraps you in that sky. That ocean. That light. All-over print on premium recycled fabric — because the people who go out into the deep don't do things halfway.\u003c\/p\u003e\n\u003cp\u003eThis is for the ones who know what it costs to leave. And what it means to return.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIsland steady. World ready. 🌊\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🧵 Fabric \u0026amp; Construction\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e96% recycled polyester, 4% elastane (US\/Mexico fulfillment)\u003c\/li\u003e\n\u003cli\u003e95% recycled polyester, 5% elastane (Latvia fulfillment)\u003c\/li\u003e\n\u003cli\u003eFabric weight: 9.08 oz.\/yd.² (308 g\/m²) — may vary by 5%\u003c\/li\u003e\n\u003cli\u003eSoft cotton-feel fabric face with brushed fleece inside\u003c\/li\u003e\n\u003cli\u003eDouble-lined hood with design printed on both sides\u003c\/li\u003e\n\u003cli\u003eWhite or black drawstrings with metal grommets and aglets\u003c\/li\u003e\n\u003cli\u003eMoon-shaped patch for a custom logo on the inner back of the hoodie\u003c\/li\u003e\n\u003cli\u003eOverlock seams\u003c\/li\u003e\n\u003cli\u003ePrinted, cut, and hand-sewn by expert in-house team\u003c\/li\u003e\n\u003cli\u003eCertified under GRS (Global Recycled Standard)\u003c\/li\u003e\n\u003cli\u003eFabric is OEKO-TEX 100 standard certified\u003c\/li\u003e\n\u003cli\u003eUnisex relaxed fit | Sizes 2XS–6XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eWhat is All Over Print?\u003c\/h3\u003e\n\u003cp\u003eUnlike a standard hoodie with a small logo or chest print, All Over Print means the design is printed across the entire garment — front, back, sleeves, and all. The fabric itself becomes the canvas. Every seam, every panel, every inch carries the design.\u003c\/p\u003e\n\u003cp\u003eBut here's what makes it even more special — the fabric is printed first, then cut and sewn specifically for your order. Not pulled from a rack. Not mass produced. Cut for your size. Sewn for you. A garment that has never existed in this exact form before you ordered it — and never will again.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eA note on the print\u003c\/h3\u003e\n\u003cp\u003eThis piece is printed directly onto the fabric. The colours carry a soft, matte finish rather than a sharp digital look. Dark areas may feel slightly firmer on first wear and soften beautifully with washing. This is not a flaw — it's the nature of the craft. Real material. Real print. Real wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour \u0026amp; Stretch\u003c\/strong\u003e — Dark colours will lighten when the fabric stretches. That's the fabric breathing. 🌊\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeams \u0026amp; Alignment\u003c\/strong\u003e — Patterns won't align perfectly from front to back. That's Wabi-Sabi. 🪨\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Showing Through\u003c\/strong\u003e — At seams and folds, the white base fabric may peek through. The island showing its bones. 🌿\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePilling\u003c\/strong\u003e — Over time your hoodie may pill. That's a lived-in garment. The mark of something actually loved. 💙\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFading\u003c\/strong\u003e — Prints may fade gently over time with washing. Like driftwood. More beautiful for it. 🌊\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eWash cold. Turn inside out. Hang to dry. 🌿\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🌊 The EASTERLY Promise\u003c\/h3\u003e\n\u003cp\u003eEASTERLY clothing is printed on demand. Every garment is made when you order it — not mass produced, not sitting in a warehouse, not identical to the next one.\u003c\/p\u003e\n\u003cp\u003eThis is not fast fashion. This is not a brand chasing trends. EASTERLY exists for the ones who wear their values — quietly, confidently, without needing the world to notice.\u003c\/p\u003e\n\u003cp\u003eWhen you wear EASTERLY, you're not just wearing a garment. You're carrying something. The island. The light. The force that rises in the East every single morning without fail — the same force that lives inside you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe design has a story.\u003c\/strong\u003e\u003cbr\u003eEvery EASTERLY piece is rooted in Rakiura — Stewart Island, New Zealand. One of the most remote inhabited islands on earth. The designs don't come from a mood board. They come from the land, the sea, the creatures, and the people who call this place home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade by one person. At the bottom of the world.\u003c\/strong\u003e\u003cbr\u003eEASTERLY is a one-person brand built on a remote island. No factory. No team. No shortcuts. Just a deep belief that clothing can carry meaning — and that the world needs more of that, not less.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour piece is being made right now. Just for you.\u003c\/strong\u003e\u003cbr\u003eMade to order means it takes a little longer. That's not a flaw in the process — that's the point of it. Your garment didn't exist before you ordered it. It's being made specifically for you, in your size, right now. That's worth waiting for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe light the beacon for Rakiura.\u003c\/strong\u003e\u003cbr\u003eEASTERLY's mission is to direct the tribe — to shine a light on the people, the causes, and the guardians of Rakiura who need support. When you wear EASTERLY, you join that tribe. And the tribe gives back.\u003c\/p\u003e\n\u003cp\u003e📖 Read our story → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/our-story\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/our-story\u003c\/a\u003e\u003cbr\u003e\n🏴 Know what we stand for → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/the-easterly-declaration\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/the-easterly-declaration\u003c\/a\u003e\u003cbr\u003e\n🤝 Choose who you want to help → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/our-people\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/our-people\u003c\/a\u003e\u003cbr\u003e\n🧭 Discover what our Icon means → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/icon\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/icon\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAnd hey — are you OK? 🌊 → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/are-you-ok\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/are-you-ok\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo hanger tags. Just the garment and the story.\u003c\/strong\u003e\u003cbr\u003eThe story is from Rakiura. No tag could compete.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade to order. Not made for landfill.\u003c\/strong\u003e\u003cbr\u003eEvery EASTERLY piece is made when you order it. No overstock. No waste. No excess sitting in a warehouse. Just your piece, made for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDon't expect perfect apparel. Only expect unique.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere could be wonky stitching. There could be slight fading. There could be residue or pilling. There could be all sorts. And that — that's the intriguing part. That's what makes it yours and no one else's.\u003c\/p\u003e\n\u003cp\u003eWabi-Sabi. 🌿\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e📏 Size Guide\u003c\/h3\u003e\n\u003cp\u003ePlease measure yourself carefully before ordering — we recommend measuring at least twice (honestly, four times wouldn't hurt!). Because every EASTERLY piece is made to order, we're unable to offer exchanges for sizing errors.\u003c\/p\u003e\n\u003cp\u003eWhen in doubt — size up. All-over print hoodies feel firmer than a plain hoodie — if you're between sizes, go bigger.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/files.cdn.printful.com\/upload\/product-measure\/ad\/ad28d60c4f432597efd339bae1e3b752_l?v=1709107482\" alt=\"Size Chart\" style=\"max-width:100%;\"\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eA — Width (cm)\u003c\/th\u003e\n\u003cth\u003eB — Length (cm)\u003c\/th\u003e\n\u003cth\u003eC — Sleeve (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XS\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003ctd\u003e66.5\u003c\/td\u003e\n\u003ctd\u003e56.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003ctd\u003e66.5\u003c\/td\u003e\n\u003ctd\u003e56.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e52\u003c\/td\u003e\n\u003ctd\u003e68\u003c\/td\u003e\n\u003ctd\u003e57.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e54\u003c\/td\u003e\n\u003ctd\u003e69.5\u003c\/td\u003e\n\u003ctd\u003e58.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e58\u003c\/td\u003e\n\u003ctd\u003e71\u003c\/td\u003e\n\u003ctd\u003e60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e62\u003c\/td\u003e\n\u003ctd\u003e72.5\u003c\/td\u003e\n\u003ctd\u003e61.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e66\u003c\/td\u003e\n\u003ctd\u003e74\u003c\/td\u003e\n\u003ctd\u003e63\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e70\u003c\/td\u003e\n\u003ctd\u003e75.5\u003c\/td\u003e\n\u003ctd\u003e64.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4XL\u003c\/td\u003e\n\u003ctd\u003e74\u003c\/td\u003e\n\u003ctd\u003e78.5\u003c\/td\u003e\n\u003ctd\u003e65.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5XL\u003c\/td\u003e\n\u003ctd\u003e78\u003c\/td\u003e\n\u003ctd\u003e81.5\u003c\/td\u003e\n\u003ctd\u003e66.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6XL\u003c\/td\u003e\n\u003ctd\u003e82\u003c\/td\u003e\n\u003ctd\u003e84.5\u003c\/td\u003e\n\u003ctd\u003e67.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003cp\u003eIn compliance with the General Product Safety Regulation (GPSR), this product is manufactured by \u003cstrong\u003eEASTERLY LIMITED\u003c\/strong\u003e (hello@easterly.kiwi | 6 Petersons Hill Road, 9818, Stewart Island, New Zealand) and represented in the EU by \u003cstrong\u003eSINDEN VENTURES LIMITED\u003c\/strong\u003e (Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus | gpsr@sindenventures.com). 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