{"product_id":"unisex-hoodie-1","title":"The Due East Hoodie","description":"\u003ch2\u003eDue East. No deviation. No compromise.\u003c\/h2\u003e\n\u003cp\u003eIn navigation, due east is an absolute bearing — 090 degrees on the compass. Directly, precisely east. No north. No south. No hesitation. Straight toward the rising sun.\u003c\/p\u003e\n\u003cp\u003eThat's what this hoodie is.\u003c\/p\u003e\n\u003cp\u003eBorn at Stewart Island, New Zealand — where the East wind drives into Halfmoon Bay with force, where the rocks are carved by a thousand storms, where the ocean tests everything and keeps only what's real. EASTERLY is what survives that test. And so are you.\u003c\/p\u003e\n\u003cp\u003eThe Due East Hoodie is for the ones who know their bearing. The fishermen who go out before dawn and come back when the hold is full. The ones who've faced the wave and didn't turn. And the ones who carry that same quiet, unshakeable steadiness — wherever they are in the world.\u003c\/p\u003e\n\u003ch3\u003eThe Design\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEASTERLY wordmark and East Cardinal Mark — chest hit, bold and clean\u003c\/li\u003e\n\u003cli\u003eEast Cardinal Mark — embroidered on the sleeve cuff, discovered when you move\u003c\/li\u003e\n\u003cli\u003eEast Cardinal Mark — back, small and high, the last thing people see as you walk away\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThree marks. One design language. The Cardinal Mark signals safe passage to the east of the beacon — guiding you to deeper water. Wear it like you mean it.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🧵 Fabric \u0026amp; Construction\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight unisex pullover hoodie\u003c\/li\u003e\n\u003cli\u003eKangaroo pocket | Ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eLined pullover hood with drawcord\u003c\/li\u003e\n\u003cli\u003eWhite print on black — clean, bold, built to last\u003c\/li\u003e\n\u003cli\u003ePrint method: Flex\u003c\/li\u003e\n\u003cli\u003eBlank product sourced from the US\u003c\/li\u003e\n\u003cli\u003eSizes S–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eA note on the garment\u003c\/h3\u003e\n\u003cp\u003eOur look is rugged. We don't chase perfect — because life isn't perfect. This hoodie is made to be worn hard, washed often, and lived in fully. It will soften with every wash and carry the shape of the life you live in it. That's not wear and tear — that's character.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe fleece may shed lightly in the first few washes. This is normal and will settle. Some pilling may occur over time — that's the nature of real fleece, not a flaw.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eColours may vary slightly from screen to garment. Real fabric. Real light. Real life.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis design is applied using flex print — a heat-transfer method that sits on the surface of the fabric. The colours are vivid and sharp. Wash inside out on a cool, gentle cycle and never tumble dry. With the right care, it will last.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eTreat it well and it will last. Cool wash. Dry in the shade. No dryer — the island air does it better anyway.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🌊 The EASTERLY Promise\u003c\/h3\u003e\n\u003cp\u003eEASTERLY clothing is printed on demand. Every garment is made when you order it — not mass produced, not sitting in a warehouse, not identical to the next one.\u003c\/p\u003e\n\u003cp\u003eThis is not fast fashion. This is not a brand chasing trends. EASTERLY exists for the ones who wear their values — quietly, confidently, without needing the world to notice.\u003c\/p\u003e\n\u003cp\u003eWhen you wear EASTERLY, you're not just wearing a garment. You're carrying something. The island. The light. The force that rises in the East every single morning without fail — the same force that lives inside you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe design has a story.\u003c\/strong\u003e\u003cbr\u003eEvery EASTERLY piece is rooted in Rakiura — Stewart Island, New Zealand. One of the most remote inhabited islands on earth. The designs don't come from a mood board. They come from the land, the sea, the creatures, and the people who call this place home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade by one person. At the bottom of the world.\u003c\/strong\u003e\u003cbr\u003eEASTERLY is a one-person brand built on a remote island. No factory. No team. No shortcuts. Just a deep belief that clothing can carry meaning — and that the world needs more of that, not less.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour piece is being made right now. Just for you.\u003c\/strong\u003e\u003cbr\u003eMade to order means it takes a little longer. That's not a flaw in the process — that's the point of it. Your garment didn't exist before you ordered it. It's being made specifically for you, in your size, right now. That's worth waiting for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe light the beacon for Rakiura.\u003c\/strong\u003e\u003cbr\u003eEASTERLY's mission is to direct the tribe — to shine a light on the people, the causes, and the guardians of Rakiura who need support. When you wear EASTERLY, you join that tribe. And the tribe gives back.\u003c\/p\u003e\n\u003cp\u003e📖 Read our story → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/our-story\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/our-story\u003c\/a\u003e\u003cbr\u003e\n🏴 Know what we stand for → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/the-easterly-declaration\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/the-easterly-declaration\u003c\/a\u003e\u003cbr\u003e\n🤝 Choose who you want to help → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/our-people\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/our-people\u003c\/a\u003e\u003cbr\u003e\n🧭 Discover what our Icon means → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/icon\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/icon\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAnd hey — are you OK? 🌊 → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/are-you-ok\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/are-you-ok\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo hanger tags. Just the garment and the story.\u003c\/strong\u003e\u003cbr\u003eThe story is from Rakiura. No tag could compete.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade to order. Not made for landfill.\u003c\/strong\u003e\u003cbr\u003eEvery EASTERLY piece is made when you order it. No overstock. No waste. No excess sitting in a warehouse. Just your piece, made for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDon't expect perfect apparel. Only expect unique.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere could be wonky stitching. There could be slight fading. There could be residue or pilling. There could be all sorts. And that — that's the intriguing part. That's what makes it yours and no one else's.\u003c\/p\u003e\n\u003cp\u003eWabi-Sabi. 🌿\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e📏 Size Guide\u003c\/h3\u003e\n\u003cp\u003ePlease measure yourself carefully before ordering — we recommend measuring at least twice (honestly, four times wouldn't hurt!). Because every EASTERLY piece is made to order, we're unable to offer exchanges for sizing errors.\u003c\/p\u003e\n\u003cp\u003eWhen in doubt — size up. This hoodie runs small — we recommend ordering one size up from your usual.\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eA — Length (cm)\u003c\/th\u003e\n\u003cth\u003eB — Width (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e68.6\u003c\/td\u003e\n\u003ctd\u003e50.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e71\u003c\/td\u003e\n\u003ctd\u003e53.3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e73.7\u003c\/td\u003e\n\u003ctd\u003e58.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e76.2\u003c\/td\u003e\n\u003ctd\u003e63.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e78.7\u003c\/td\u003e\n\u003ctd\u003e67.3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e81.3\u003c\/td\u003e\n\u003ctd\u003e71\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cem\u003eProduct measurements may vary by up to 2 cm.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eIn compliance with the General Product Safety Regulation (GPSR), this product is manufactured by \u003cstrong\u003eEASTERLY LIMITED\u003c\/strong\u003e (hello@easterly.kiwi | 6 Petersons Hill Road, 9818, Stewart Island, New Zealand) and represented in the EU by \u003cstrong\u003eSINDEN VENTURES LIMITED\u003c\/strong\u003e (Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus | gpsr@sindenventures.com). All consumer products meet EU safety standards.\u003c\/p\u003e","brand":"EASTERLY","offers":[{"title":"S","offer_id":45475633954870,"sku":"8382904_10779","price":245.0,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":45475633987638,"sku":"8382904_10780","price":245.0,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":45475634020406,"sku":"8382904_10781","price":245.0,"currency_code":"NZD","in_stock":true},{"title":"XL","offer_id":45475634053174,"sku":"8382904_10782","price":245.0,"currency_code":"NZD","in_stock":true},{"title":"2XL","offer_id":45475634085942,"sku":"8382904_10783","price":245.0,"currency_code":"NZD","in_stock":true},{"title":"3XL","offer_id":45475634118710,"sku":"8382904_13416","price":245.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/7358\/2134\/files\/unisex-premium-pullover-hoodie-black-front-69ec2282daf7c_cf7da034-b40b-435a-ac87-169baa0f2d15.jpg?v=1777155704","url":"https:\/\/www.easterly.kiwi\/products\/unisex-hoodie-1","provider":"EASTERLY","version":"1.0","type":"link"}