{"product_id":"durvillaea-unisex-hoodie","title":"Durvillaea — Unisex Hoodie","description":"\u003cp\u003e\u003cem\u003eThe kelp didn't come from a stock image.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eIt was collected from a beach that faces East.\u003c\/p\u003e\n\u003cp\u003eWashed ashore. Drying in the sun on the rocks. No longer of the ocean — not yet of the earth. Caught in between, blistering in the heat, bubbling and transforming into something that looked, somehow, more alive than before.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurvillaea antarctica\u003c\/strong\u003e — bull kelp — is one of the most ancient and powerful organisms on the southern coastline. It anchors itself to rock with a grip that can withstand the full force of the Southern Ocean. It bends. It doesn't break. And when it washes ashore and the sun finds it at low tide, something strange happens — the surface blisters. Bubbles form beneath the skin. The kelp begins to transform, slowly and completely, into something that looks alien and ancient and utterly of this place.\u003c\/p\u003e\n\u003cp\u003eThis is that moment. Captured. Worn.\u003c\/p\u003e\n\u003cp\u003eThe design is all-over — front, back, sleeves, hood. Blistered amber and gold and deep olive. Translucent pockets of light where the sun burned through. The texture of something real, something collected, something that existed on a specific rock on a specific beach on a specific island at the bottom of the world.\u003c\/p\u003e\n\u003cp\u003eRakiura. Stewart Island. A beach that faces East.\u003c\/p\u003e\n\u003cp\u003eThis is not a pretty hoodie. It is an honest one. And honesty, out here, is the rarest thing of all.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathe.\u003c\/strong\u003e The ones who find this hoodie are the ones who see beauty in the breakdown. Who know that blistered and weathered and strange is just another word for real.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIsland steady. World ready. 🌊\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🧵 Fabric \u0026amp; Construction\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e96% recycled polyester, 4% elastane (US\/Mexico fulfillment)\u003c\/li\u003e\n\u003cli\u003e95% recycled polyester, 5% elastane (Latvia fulfillment)\u003c\/li\u003e\n\u003cli\u003eFabric weight: 9.08 oz.\/yd.² (308 g\/m²) — may vary by 5%\u003c\/li\u003e\n\u003cli\u003eSoft cotton-feel fabric face with brushed fleece inside\u003c\/li\u003e\n\u003cli\u003eDouble-lined hood with design printed on both sides\u003c\/li\u003e\n\u003cli\u003eWhite or black drawstrings with metal grommets and aglets\u003c\/li\u003e\n\u003cli\u003eMoon-shaped patch for a custom logo on the inner back of the hoodie\u003c\/li\u003e\n\u003cli\u003eOverlock seams\u003c\/li\u003e\n\u003cli\u003ePrinted, cut, and hand-sewn by expert in-house team\u003c\/li\u003e\n\u003cli\u003eCertified under GRS (Global Recycled Standard)\u003c\/li\u003e\n\u003cli\u003eFabric is OEKO-TEX 100 standard certified\u003c\/li\u003e\n\u003cli\u003eUnisex relaxed fit | Sizes 2XS–6XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eWhat is All Over Print?\u003c\/h3\u003e\n\u003cp\u003eUnlike a standard hoodie with a small logo or chest print, All Over Print means the design is printed across the entire garment — front, back, sleeves, and all. The fabric itself becomes the canvas. Every seam, every panel, every inch carries the design.\u003c\/p\u003e\n\u003cp\u003eBut here's what makes it even more special — the fabric is printed first, then cut and sewn specifically for your order. Not pulled from a rack. Not mass produced. Cut for your size. Sewn for you. A garment that has never existed in this exact form before you ordered it — and never will again.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eA note on the print\u003c\/h3\u003e\n\u003cp\u003eThis piece is printed directly onto the fabric. The colours carry a soft, matte finish rather than a sharp digital look. Dark areas may feel slightly firmer on first wear and soften beautifully with washing. This is not a flaw — it's the nature of the craft. Real material. Real print. Real wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour \u0026amp; Stretch\u003c\/strong\u003e — Dark colours will lighten when the fabric stretches. That's the fabric breathing. 🌊\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeams \u0026amp; Alignment\u003c\/strong\u003e — Patterns won't align perfectly from front to back. That's Wabi-Sabi. 🪨\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Showing Through\u003c\/strong\u003e — At seams and folds, the white base fabric may peek through. The island showing its bones. 🌿\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePilling\u003c\/strong\u003e — Over time your hoodie may pill. That's a lived-in garment. The mark of something actually loved. 💙\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFading\u003c\/strong\u003e — Prints may fade gently over time with washing. Like driftwood. More beautiful for it. 🌊\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eWash cold. Turn inside out. Hang to dry. 🌿\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🌊 The EASTERLY Promise\u003c\/h3\u003e\n\u003cp\u003eEASTERLY clothing is printed on demand. Every garment is made when you order it — not mass produced, not sitting in a warehouse, not identical to the next one.\u003c\/p\u003e\n\u003cp\u003eThis is not fast fashion. This is not a brand chasing trends. EASTERLY exists for the ones who wear their values — quietly, confidently, without needing the world to notice.\u003c\/p\u003e\n\u003cp\u003eWhen you wear EASTERLY, you're not just wearing a garment. You're carrying something. The island. The light. The force that rises in the East every single morning without fail — the same force that lives inside you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe design has a story.\u003c\/strong\u003e\u003cbr\u003eEvery EASTERLY piece is rooted in Rakiura — Stewart Island, New Zealand. One of the most remote inhabited islands on earth. The designs don't come from a mood board. They come from the land, the sea, the creatures, and the people who call this place home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade by one person. At the bottom of the world.\u003c\/strong\u003e\u003cbr\u003eEASTERLY is a one-person brand built on a remote island. No factory. No team. No shortcuts. Just a deep belief that clothing can carry meaning — and that the world needs more of that, not less.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour piece is being made right now. Just for you.\u003c\/strong\u003e\u003cbr\u003eMade to order means it takes a little longer. That's not a flaw in the process — that's the point of it. Your garment didn't exist before you ordered it. It's being made specifically for you, in your size, right now. That's worth waiting for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe light the beacon for Rakiura.\u003c\/strong\u003e\u003cbr\u003eEASTERLY's mission is to direct the tribe — to shine a light on the people, the causes, and the guardians of Rakiura who need support. When you wear EASTERLY, you join that tribe. And the tribe gives back.\u003c\/p\u003e\n\u003cp\u003e📖 Read our story → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/our-story\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/our-story\u003c\/a\u003e\u003cbr\u003e\n🏴 Know what we stand for → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/the-easterly-declaration\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/the-easterly-declaration\u003c\/a\u003e\u003cbr\u003e\n🤝 Choose who you want to help → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/our-people\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/our-people\u003c\/a\u003e\u003cbr\u003e\n🧭 Discover what our Icon means → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/icon\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/icon\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAnd hey — are you OK? 🌊 → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/are-you-ok\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/are-you-ok\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo hanger tags. Just the garment and the story.\u003c\/strong\u003e\u003cbr\u003eThe story is from Rakiura. No tag could compete.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade to order. Not made for landfill.\u003c\/strong\u003e\u003cbr\u003eEvery EASTERLY piece is made when you order it. No overstock. No waste. No excess sitting in a warehouse. Just your piece, made for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDon't expect perfect apparel. Only expect unique.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere could be wonky stitching. There could be slight fading. There could be residue or pilling. There could be all sorts. And that — that's the intriguing part. That's what makes it yours and no one else's.\u003c\/p\u003e\n\u003cp\u003eWabi-Sabi. 🌿\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e📏 Size Guide\u003c\/h3\u003e\n\u003cp\u003ePlease measure yourself carefully before ordering — we recommend measuring at least twice (honestly, four times wouldn't hurt!). Because every EASTERLY piece is made to order, we're unable to offer exchanges for sizing errors.\u003c\/p\u003e\n\u003cp\u003eWhen in doubt — size up. All-over print hoodies feel firmer than a plain hoodie — if you're between sizes, go bigger.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/files.cdn.printful.com\/upload\/product-measure\/ad\/ad28d60c4f432597efd339bae1e3b752_l?v=1709107482\" alt=\"Size Chart\" style=\"max-width:100%;\"\u003e\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eA — Width (cm)\u003c\/th\u003e\n\u003cth\u003eB — Length (cm)\u003c\/th\u003e\n\u003cth\u003eC — Sleeve (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XS\u003c\/td\u003e\n\u003ctd\u003e48\u003c\/td\u003e\n\u003ctd\u003e66.5\u003c\/td\u003e\n\u003ctd\u003e56.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXS\u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003ctd\u003e66.5\u003c\/td\u003e\n\u003ctd\u003e56.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e52\u003c\/td\u003e\n\u003ctd\u003e68\u003c\/td\u003e\n\u003ctd\u003e57.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e54\u003c\/td\u003e\n\u003ctd\u003e69.5\u003c\/td\u003e\n\u003ctd\u003e58.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e58\u003c\/td\u003e\n\u003ctd\u003e71\u003c\/td\u003e\n\u003ctd\u003e60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e62\u003c\/td\u003e\n\u003ctd\u003e72.5\u003c\/td\u003e\n\u003ctd\u003e61.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e66\u003c\/td\u003e\n\u003ctd\u003e74\u003c\/td\u003e\n\u003ctd\u003e63\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e70\u003c\/td\u003e\n\u003ctd\u003e75.5\u003c\/td\u003e\n\u003ctd\u003e64.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4XL\u003c\/td\u003e\n\u003ctd\u003e74\u003c\/td\u003e\n\u003ctd\u003e78.5\u003c\/td\u003e\n\u003ctd\u003e65.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5XL\u003c\/td\u003e\n\u003ctd\u003e78\u003c\/td\u003e\n\u003ctd\u003e81.5\u003c\/td\u003e\n\u003ctd\u003e66.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e6XL\u003c\/td\u003e\n\u003ctd\u003e82\u003c\/td\u003e\n\u003ctd\u003e84.5\u003c\/td\u003e\n\u003ctd\u003e67.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003cp\u003eIn compliance with the General Product Safety Regulation (GPSR), this product is manufactured by \u003cstrong\u003eEASTERLY LIMITED\u003c\/strong\u003e (hello@easterly.kiwi | 6 Petersons Hill Road, 9818, Stewart Island, New Zealand) and represented in the EU by \u003cstrong\u003eSINDEN VENTURES LIMITED\u003c\/strong\u003e (Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus | gpsr@sindenventures.com). 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