{"product_id":"cardinal-flash-unisex-premium-t-shirt","title":"Cardinal Flash — Unisex Premium T-Shirt","description":"\u003cp\u003e\u003cem\u003eThree flashes. Always East. Every single time.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSailors know the East Cardinal Mark. It marks the rocks. The wrecks. The hidden dangers that sink you before you even knew they were there. And it tells you one thing — safe passage lies to the East.\u003c\/p\u003e\n\u003cp\u003eAt night, it flashes three times. Because East sits at 3 o'clock on a compass. Unwavering. Honest. A signal that has guided mariners through dark water for generations — not with noise, not with drama, just with steady, reliable light.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eCardinal Flash\u003c\/strong\u003e is that signal, worn.\u003c\/p\u003e\n\u003cp\u003eTwo black cones. Base to base. Unmovable. The top triangle — fire and air. Your spirit. The part of you that refuses to be extinguished no matter how many times the wind has tried to take it. The bottom triangle — earth and water. Your roots. Your resilience. Elemental. Unshakeable.\u003c\/p\u003e\n\u003cp\u003eBetween them — the horizon. Where fire meets water. Where earth meets sky. Where the storm finally breaks and the light tears through.\u003c\/p\u003e\n\u003cp\u003eThis is not a logo. It is armour. A quiet nod between strangers who both know what it means to be tested — and to holdfast.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathe.\u003c\/strong\u003e For the ones who know where East is — even in the dark.\u003c\/p\u003e\n\u003cp\u003eBorn at Rakiura — Stewart Island — the bottom of the world. Where the East swell hits ancient granite with a force that shakes the ground beneath your feet. Where the light at the edge of the sky belongs to no one and everyone all at once.\u003c\/p\u003e\n\u003cp\u003eFor the navigators. The ocean people. The ones who've hit the rocks and chosen to hold.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIsland steady. World ready. 🌊\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🧵 Fabric \u0026amp; Construction\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e100% combed cotton (marle colours: 85% cotton, 15% viscose)\u003c\/li\u003e\n\u003cli\u003eFabric weight: 5.3 oz.\/yd.² (150.25 g\/m²)\u003c\/li\u003e\n\u003cli\u003eRegular fit | Crew neck | Pre-shrunk\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction | Double-needle topstitch on sleeves and hem\u003c\/li\u003e\n\u003cli\u003eRibbed collar | Shoulder-to-shoulder taping\u003c\/li\u003e\n\u003cli\u003ePrint method: Flex\u003c\/li\u003e\n\u003cli\u003eBlank product sourced from Bangladesh\u003c\/li\u003e\n\u003cli\u003eFor adults | EU Warranty: 2 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eA note on the print\u003c\/h3\u003e\n\u003cp\u003eThis design is applied using flex print — a heat-transfer method that sits on the surface of the fabric. The colours are vivid and sharp. To keep it looking its best, wash inside out on a cool, gentle cycle and never tumble dry. With the right care, it will last.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eTreat it well and it will last. Cool wash. Dry in the shade. No dryer — the island air does it better anyway.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🌊 The EASTERLY Promise\u003c\/h3\u003e\n\u003cp\u003eEASTERLY clothing is printed on demand. Every garment is made when you order it — not mass produced, not sitting in a warehouse, not identical to the next one.\u003c\/p\u003e\n\u003cp\u003eThis is not fast fashion. This is not a brand chasing trends. EASTERLY exists for the ones who wear their values — quietly, confidently, without needing the world to notice.\u003c\/p\u003e\n\u003cp\u003eWhen you wear EASTERLY, you're not just wearing a garment. You're carrying something. The island. The light. The force that rises in the East every single morning without fail — the same force that lives inside you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe design has a story.\u003c\/strong\u003e\u003cbr\u003eEvery EASTERLY piece is rooted in Rakiura — Stewart Island, New Zealand. One of the most remote inhabited islands on earth. The designs don't come from a mood board. They come from the land, the sea, the creatures, and the people who call this place home.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade by one person. At the bottom of the world.\u003c\/strong\u003e\u003cbr\u003eEASTERLY is a one-person brand built on a remote island. No factory. No team. No shortcuts. Just a deep belief that clothing can carry meaning — and that the world needs more of that, not less.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYour piece is being made right now. Just for you.\u003c\/strong\u003e\u003cbr\u003eMade to order means it takes a little longer. That's not a flaw in the process — that's the point of it. Your garment didn't exist before you ordered it. It's being made specifically for you, in your size, right now. That's worth waiting for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe light the beacon for Rakiura.\u003c\/strong\u003e\u003cbr\u003eEASTERLY's mission is to direct the tribe — to shine a light on the people, the causes, and the guardians of Rakiura who need support. When you wear EASTERLY, you join that tribe. And the tribe gives back.\u003c\/p\u003e\n\u003cp\u003e📖 Read our story → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/our-story\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/our-story\u003c\/a\u003e\u003cbr\u003e\n🏴 Know what we stand for → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/the-easterly-declaration\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/the-easterly-declaration\u003c\/a\u003e\u003cbr\u003e\n🤝 Choose who you want to help → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/our-island-our-people\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/our-island-our-people\u003c\/a\u003e\u003cbr\u003e\n🧭 Discover what our Icon means → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/icon\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/icon\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAnd hey — are you OK? 🌊 → \u003ca href=\"https:\/\/www.easterly.kiwi\/pages\/are-you-ok\"\u003ehttps:\/\/www.easterly.kiwi\/pages\/are-you-ok\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo hanger tags. Just the garment and the story.\u003c\/strong\u003e\u003cbr\u003eThe story is from Rakiura. No tag could compete.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade to order. Not made for landfill.\u003c\/strong\u003e\u003cbr\u003eEvery EASTERLY piece is made when you order it. No overstock. No waste. No excess sitting in a warehouse. Just your piece, made for you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDon't expect perfect apparel. Only expect unique.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere could be wonky stitching. There could be slight fading. There could be residue or pilling. There could be all sorts. And that — that's the intriguing part. That's what makes it yours and no one else's.\u003c\/p\u003e\n\u003cp\u003eWabi-Sabi. 🌿\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e📏 Size Guide\u003c\/h3\u003e\n\u003cp\u003ePlease measure yourself carefully before ordering. Because every EASTERLY piece is made to order, we're unable to offer exchanges for sizing errors. When in doubt — size up.\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eLength (cm)\u003c\/th\u003e\n\u003cth\u003eWidth (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e71.1\u003c\/td\u003e\n\u003ctd\u003e47\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e75\u003c\/td\u003e\n\u003ctd\u003e52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e78.7\u003c\/td\u003e\n\u003ctd\u003e56.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e79.4\u003c\/td\u003e\n\u003ctd\u003e61\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e83.8\u003c\/td\u003e\n\u003ctd\u003e64.1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e85\u003c\/td\u003e\n\u003ctd\u003e68\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003chr\u003e\n\u003cp\u003eIn compliance with the General Product Safety Regulation (GPSR), this product is manufactured by \u003cstrong\u003eEASTERLY LIMITED\u003c\/strong\u003e (hello@easterly.kiwi | 6 Petersons Hill Road, 9818, Stewart Island, New Zealand) and represented in the EU by \u003cstrong\u003eSINDEN VENTURES LIMITED\u003c\/strong\u003e (Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus | gpsr@sindenventures.com). All consumer products meet EU safety standards.\u003c\/p\u003e","brand":"EASTERLY","offers":[{"title":"Black \/ S","offer_id":46482326519862,"sku":"6727043_18772","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ M","offer_id":46482326552630,"sku":"6727043_18773","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ L","offer_id":46482326585398,"sku":"6727043_18777","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ XL","offer_id":46482326618166,"sku":"6727043_18774","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 2XL","offer_id":46482326650934,"sku":"6727043_18775","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Black \/ 3XL","offer_id":46482326683702,"sku":"6727043_18776","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Navy \/ S","offer_id":46482326716470,"sku":"6727043_18779","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Navy \/ M","offer_id":46482326749238,"sku":"6727043_18780","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Navy \/ L","offer_id":46482326782006,"sku":"6727043_18784","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Navy \/ XL","offer_id":46482326814774,"sku":"6727043_18781","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":46482326847542,"sku":"6727043_18782","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Navy \/ 3XL","offer_id":46482326880310,"sku":"6727043_18783","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Coal \/ S","offer_id":46482326913078,"sku":"6727043_46441","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Coal \/ M","offer_id":46482326945846,"sku":"6727043_46442","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Coal \/ L","offer_id":46482326978614,"sku":"6727043_46443","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Coal \/ XL","offer_id":46482327011382,"sku":"6727043_46444","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Coal \/ 2XL","offer_id":46482327044150,"sku":"6727043_46445","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Coal \/ 3XL","offer_id":46482327076918,"sku":"6727043_46446","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Petrol Blue \/ S","offer_id":46482327109686,"sku":"6727043_46435","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Petrol Blue \/ M","offer_id":46482327142454,"sku":"6727043_46436","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Petrol Blue \/ L","offer_id":46482327175222,"sku":"6727043_46437","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Petrol Blue \/ XL","offer_id":46482327207990,"sku":"6727043_46438","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Petrol Blue \/ 2XL","offer_id":46482327240758,"sku":"6727043_46439","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Petrol Blue \/ 3XL","offer_id":46482327273526,"sku":"6727043_46440","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Army \/ S","offer_id":46482327306294,"sku":"6727043_46423","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Army \/ M","offer_id":46482327339062,"sku":"6727043_46424","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Army \/ L","offer_id":46482327371830,"sku":"6727043_46425","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Army \/ XL","offer_id":46482327404598,"sku":"6727043_46426","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Army \/ 2XL","offer_id":46482327437366,"sku":"6727043_46427","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Army \/ 3XL","offer_id":46482327470134,"sku":"6727043_46428","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Charcoal \/ S","offer_id":46482327502902,"sku":"6727043_18786","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Charcoal \/ M","offer_id":46482327535670,"sku":"6727043_18787","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Charcoal \/ L","offer_id":46482327568438,"sku":"6727043_18791","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Charcoal \/ XL","offer_id":46482327601206,"sku":"6727043_18788","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Charcoal \/ 2XL","offer_id":46482327633974,"sku":"6727043_18789","price":120.0,"currency_code":"NZD","in_stock":true},{"title":"Charcoal \/ 3XL","offer_id":46482327666742,"sku":"6727043_18790","price":120.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/7358\/2134\/files\/unisex-premium-t-shirt-black-front-6a1ec76f17349.jpg?v=1780402068","url":"https:\/\/www.easterly.kiwi\/products\/cardinal-flash-unisex-premium-t-shirt","provider":"EASTERLY","version":"1.0","type":"link"}